We all know that creating content for blog posts is a lot of work to do. Unless you are an expert in the field, having a guaranteed SEO that helps boost your blog’s traffic may not be as easy as you think it is. I know, the struggle is real especially when you are not in the “mode” to write and do some SEO works. Every marketer and blogger aim to make their blog rank on the search engine for their respective keywords. But sad to say, not all marketers can keep the pace of having high-quality traffic on their blog posts.
Moreover, there are a lot of marketers who are on the verge of giving up, since they are tired of thinking what topics to write next. Julie Stoian, a founder, writer, and designer behind Fabulous Blogging suggests that once your content has been published, it should not be left behind for nothing. Your blog posts should be updated, changed, enhanced and re-shared regularly. With that kind of method, you don’t have to worry about thinking and writing new content on a daily basis.
As a marketer, it is important for you to know that it is not just about creating a new content; it is also about how good you are at sharing and boosting the traffic on your posts. Well, if you are one of those marketers who are still struggling, then below are some ideas you can apply to gain more traffic and be in the top rank.
1. Use your site statistics to choose where to begin
Reviving and boosting the traffic of your old blog posts is not that hard as you think it is. Of course, it is not too late and you still can. Julie Stoian also suggests that you start rejuvenating your posts through your site’s statistics. You can start from the lesser traffic and work your way up. If you want to make your work even faster, you can use Jetpack. It is a WordPress plugin where you can click the summaries link into the top right-hand corner of the screen. With that, it is easier for you to view your blog’s statistics.
2. Read the post and write down three potential off-shoot ideas
Again, you should not leave your posts behind right after publishing it. It is the blogger’s responsibility to consider their reader’s approach towards each post. You have to know what content you should consider revising to gain more traffic. Unless you read your post again, you would not know the flaws your content have.
Of course, there will always be an advantage when you know the flaws of your content. For some reasons, it can give you new ideas for your next blog posts, and you can link it to the archive once you published it again.
3. Check your outbound links and relevance of the content
Outbound links play a big role in achieving high-quality traffic on your blog posts. That means you have to make sure that none of your links are broken. Broken links might give your readers a hard time to view other related articles on your blog. Of course, it is also the responsibility of the blogger to check the content of each post, to make sure that the links and content are still relevant to what your readers want to have.
4. Create a new featured image and add/change other
Whether you realize it or not, good pictures attract readers. If you are planning to share your posts on social media such as Pinterest, creating a new featured image is advisable. The variation of images adds novelty to your post than just merely reposting the same image on your boards. Well, now is the time for you to make a good and pinnable graphics if you don’t have one.
5. Retag and categorize
Some of us here have no idea what tags and/or categories can do. As a result, it is not as effective as you expect them to be. You might have experience putting every post in almost every category, which is wrong. It defeats the purpose of categorizing your posts. You have to know the right keywords to use for you to add a tag or a category for a particular post effectively. And mind you, it will be easier for your readers to identify what kind of content your blog posts have.
6. Check your SEO
Checking your SEO is one of the crucial things for you to consider. If you haven’t installed WordPress SEO by Yoast, then this is the time for you to have one. It is a WordPress plugin where it allows you to write a custom SEO Title and Meta description for each post. There’s a caveat, though when you use the wrong keyword phrase for your content, it is not going to rank. That is why, it is important for you to know and carefully choose the right keyword.
7. Enhance the post with dynamic content
As a blogger, you have to know that your audience hates a monotonous blog post. Changing the pace of your post is a good strategy to apply. Aside from the pictures that you have, you can also include videos, SlideShare presentations, infographics, quiz, or poll to your post. With that kind of strategy, you are attracting more visitors and readers to your posts.
8. Re-share on social media
Re-sharing your blog posts on social media certainly boosts the traffic on your website. Without doing such, it is impossible for you to achieve the desired viewership. Well, you can share your post on Twitter, Facebook, Google Plus, LinkedIn and other social media accounts that you have. However, if you don’t have any social accounts for sharing, this is the time for you to make one.
When you know the basics on how to effectively boost your traffic without writing new content daily, then you will eventually realize that it is not as hard as you think it is. Just make sure to do the rejuvenation part of your weekly blogging routine. With that, you will notice a boost of traffic on your blog.
Janelle has great passion in writing various content topics especially about web design, digital marketing, SEO and social media. She is currently working at OptimindSEO as content writer. She also loves to travel and taking photos.