With so many tools available, designing a website may look easy even for a non-technical guy. However, to make it look fascinating as well as different from the other existing sites, you must hire a web design professional. Hiring a designer can be an exciting affair, nevertheless, you must know what you are looking for or it may go out of hand and leave you wasting time and money.
There are different ways to hire a web design professional. It could be a freelancer for a single project, an agency on a contract or a designer as an in-house employee. Consider the following when you are checking the portfolios of the web designers you have shortlisted.
The design should be communicative:
The web designer must exhibit great communication skills. The web designer’s job is more than creating an amazing UI design. It is all about communication. They exemplify their talent with their bosses, bring to life the ideas of their clients and reach out to the target audience of the website.
You know your business better than the designer does. Unless they talk to you, ask you questions and your suggestions, they will not be able to do justice to the purpose for which you are hiring them.
They should show their skills in responsive designs:
It is often seen, the web designers miss out on displaying their skills in responsive designing. You need a website that will work well across all devices irrespective of the screen size and resolution. It is necessary for you to have a mobile version of your site but you cannot have different websites for different screens. So, you need a designer that has capabilities of building responsive designs. You will know about their abilities only when you see their previous work.
Research is important:
Good designers plan before they start their work. They research about the client’s brand, the type of customers the brand gets, their expectations, the competition and what they are doing. Many designers try to skip this process as it requires some hectic actions to be done in a short time. But it is important as proper planning and research will save you time, resources and money.
Are they showing their creativity or helping in your goals?
Your ultimate purpose of hiring a web designer is to solve the several issues that come in the way of building an effective website. Having an attractive, eye-catching one is important but that is not the only reason you use the services of a professional. A communicative designer will easily portray their problem-solving aptitudes.
Displaying the design process:
The best designers let you know what makes the website look splendid and interesting. It saves you time and avoids the need of a separate session for explanations and discussions. As an owner of a business, you will have a better idea about how a web designer thinks and portrays their skills.
We hope this will help you get a clearer picture of what you must look for in a web designer before you sign them up.