Insure that breadth of the work performed is included: A portfolio should have multiple examples along with a wide variety of physical folio that fills 20 to 30 pages along with appropriate applications. It should be noted that there can be multiple examples that can be selected from one experience; however the images should not be repetitive.
Appropriate example usage: Examples should preferably not be derived from part time experiences. Only full the experience should be used for drawing out examples. Furthermore, only relevant experiences should be used as per the application.
Work should always have context: Designers and illustrators are mainly employed for the clarity that they bring to a graphic portfolio and not just for the style. Any kind of artwork that is included in the portfolio should always have context attached to it. In case notes or annotations are used, they should explain why the art piece was created. The portfolio should contain details of what was asked to be created and what was finally delivered to make the viewer realise that the artist is capable of delivering as per order.
It is acceptable to include work that was not done for a specific client: The graphic design portfolio can also include non-client work as long as it is just as impressive as client work and adds to the charm of the overall portfolio.
Non relevant portfolios should be avoided: If you have a lot of portfolios under your wing, one can choose to include the relevant ones and not include all the client work that has been done so far. The portfolio should be checked regularly so as to remove redundant and irrelevant content from it from time to time and include the relevant information.
Increase its sales value: the portfolio should be properly indexed to make it easy to view, have case studies included in it, be attractive and unique so that it catches and retains the viewers’ attention.
Online portfolio enhancement methods
Online graphic design portfolios are the need of the hour. Not only can they reach a bigger audience but they are easy to maintain. However, it should not be used as depository to showcase all of one’s work. The same rules apply here as physical portfolios. However online portfolios do give us the edge of making things look more attractive, relevant, effective, updated and easy to view, with lesser effort. However, the competition is also more as an increasing number of people are opting for online portfolios rather than going through the cumbersome task of making physical portfolios these days.
Right platform selection: A good platform for creating a portfolio is Squarespace, among others. The idea should be to use the right platform based on one’s portfolio length and type of content. Big Black Bag is another good platform for this.
Keep the end in Mind: The platform selection should also depend on who is the portfolio targeted at. Different audiences would mean different platforms.
Overall saleability: Other pointers that can be considered for making one’s portfolio shine online is by displaying one image at a time so that the viewer can pay more attention to it, curating the images properly so that there is a flow or a story to it, regular updating with new images and removal of old ones that don’t go with the new flow.
In totality it is important to know one’s online as well as well offline audience and make the portfolio as much customised as possible for every interested party, to ensure that they get the right idea and know that the artist understands their requirement and can deliver accordingly.
The writer of the article is a creative graphic designer also working as one of the website designers in kerala, offers best wordpress and mobile app. design services.